Description
As audiences increasingly favour visual content, the ATLAS Collaboration at CERN has embraced short video formats as a key tool for communicating scientific results. These videos — typically under three minutes and optimised for social platforms such as Instagram — distill complex research into accessible narratives, supported by strong visual storytelling. Designed to complement paper briefings, they offer a new entry point into the science behind ATLAS publications. We present newly compiled statistics on audience reach, engagement levels, and content performance, offering a data-driven reflection on the growing role of short-form video in connecting high-energy physics with broader audiences.
Author
Steven Goldfarb
(University of Michigan)
